Entrepreneurship is a very serious matter.
Not. We are convinced that good entrepreneurship is, above all, fun. It is a vital source for the passion, strength and determination that are so important for entrepreneurial success, and it's needed even more at times when entrepreneurship is hard and laborious.

GENUI Investor

Managing Director mymuesli

GENUI Entrepreneur

"It's just really fun with the GENUI team, with Stefan and Patrick. I think we create things together that we couldn't do alone."

Stefan Wernsing, GENUI Entrepreneur
He has accompanied the founders as chairman of the advisory board since 2015. He is the owner and CEO of the Wernsing Food Family and has many years of experience in the German and European food market. He is co-founder of GENUI.

Patrick Gehlen, GENUI Investor
Is co-founder of GENUI and has accompanied the mymuesli team together with Stefan Wernsing with his experience as an investor, which he gained as a member of the advisory boards of CLOSED, Fashionette, Acrolinx, Gastrohero, ISS and Leybold Optics, among others.
mymuesli
mymuesli was founded in Passau by the study friends Hubertus Bessau, Philipp Kraiss and Max Wittrock. They produce and distribute organic muesli in 6 European countries with around 800 employees from 2 locations. Present online, in many supermarkets and in their own shops, mymuesli generates a turnover of over €70 million.
It took simply
another investment company
with sharper pencils.
Not. We have brought together investors and entrepreneurs, who have built market-leading companies, to be professional partners with other entrepreneurs. We contribute experience and network.

GENUI Entrepreneur

Managing Director CHERRY

GENUI Investor

"The cooperation with GENUI is not only successful and valuable, it is above all a very partnership-based. We say thank you for your growth-oriented support and for preserving and promoting our unique culture."

Hartmut Jenner, GENUI Entrepreneur
Hartmut Jenner has accompanied CHERRY as the Chairman of the Entreprenuers’ Board since the carve out from the ZF Friedrichshafen Group. As CEO of the Alfred Kärcher Group for many years, Hartmut has a wealth of entrepreneurial experience in the production of high-quality consumer goods, the development of international sales structures and global brand management.

Sumeet Gulati, GENUI Investor
He co-founded GENUI, and together with Hartmut Jenner, he has accompanied the CHERRY team on the Entrepreneurs’ Board with his experience as an investor, which he gained as a member of the advisory boards of All4Labels, Closed, Symrise, Tognum, CBR und SSP, among others.
CHERRY
CHERRY is not only the oldest manufacturer of computer keyboards, but also the quality leader in a wide range of applications: In gaming, at the point of sale, at industrial plants, in the health infrastructure or on the desk. Cherry is headquartered in Auerbach, in the Upper Palatinate, with production footprint in Asia and generates over €110 million in sales with over 350 employees. GENUI acquired the company together with the management from the global automotive supplier ZF Friedrichshafen.
We're just
out for a quick buck.
Not. Sure, we want to earn good returns. In our view, however, these should be generated in a balance of economic, socially responsible and ecological measures. We call this Good Entrepreneurship. That is why we have also designed our structure for the long term.

GENUI Entrepreneur

Managing Director Mindcurv

GENUI Investor

"We immediately felt that GENUI is the right partner for us. We share the same values - something extremely important for us. The reason why we are successful is that we have built Mindcurv based on values we endeavor to live. That connects us with GENUI."

Klaus Weinmann, GENUI Entrepreneur
He accompanies the founders as chairman of the advisory board since 2019. As co-founder and long-time CEO of Cancom SE and current Co-Founder & CEO of the technology-oriented Primepulse Group, he contributes his entrepreneurial experience in the global IT services and software market.

Alexander Meier, GENUI Investor
Is part of the GENUI Investment Team and together with Klaus Weinmann is accompanying Mindcurv with his entrepreneurial experience as co-founder of Mondosano and as an investor, which he gained working with GastroHero, Transnorm and GHD, among others.
Mindcurv
Mindcurv, based in Essen, was founded in 2011 by Amjad Liaquat and Nazareno Avila. Mindcurv serves mainly medium-sized and large companies in their digital transformation and develops, extends and operates complex and global IOT, Commerce & Content platforms and Cloud infrastructures. Mindcurv employs around 235 people in Germany, Spain, Netherlands and India.
Scaling is the decisive factor - people are interchangeable
Not. We have ambition and want to help make successful solutions even better. At the same time, we are convinced that understanding and preserving the unique culture of a company is essential.

GENUI Entrepreneur

Managing Director All4Labels

GENUI Investor

"GENUI understood our unique culture well and helped us to preserve and strengthen it during the period of strong growth and integration. The most important thing is that we enjoyed our time together very much."

Andreas Jacobs, GENUI Entrepreneur
He accompanied the founders as chairman of the Entrepreneurs’ Board for five years. As long-time principal owner and Chairman of Barry Callebaut, he contributed his entrepreneurial experience in the global food and consumer goods industry and in the consolidation and internationalization of companies. He is co-founder of GENUI.

Max Odefey, GENUI Investor
Is co-founder of GENUI and together with Andreas Jacobs accompanied the All4Labels Team with his many years of experience as an investor, which he gained as a member of the advisory boards of Market Logic Software, Schendel & Pawlaczyk, mymuesli, Acrolinx, proALPHA, novem, Iris Software and FiveTen.
All4Labels
During the years of partnership with GENUI, All4Labels has developed from being the German market leader to number 3 globally in the market for self-adhesive labels, with annual sales of over €450 million. The company is a pioneer in the field of digital label printing and, with its more than 3,000 employees, it is present in 29 locations in Europe, Latin America and South Africa.
We always have smart advice and we get involved in the operational day-to-day business.
Not. We know how important professional governance is for the long-term success of a company. That is why we clearly distinguish between the operational responsibility of management and our involvement.




"GENUI is a sparring partner who is always available. Torsten Toeller has experience in all facets of retail and successfully scaling companies internationally. He shares his valuable insights with us proactively and with great pleasure."

Torsten Toeller, GENUI Entrepreneur
As founder and CEO of Fressnapf, Torsten brings his experience in building a leading consumer goods company with Europe-wide multi-channel sales.

Oliver Serg, GENUI Investor
Oliver Serg co-founded GENUI, and together with Torsten Toeller, is accompanying the Fashionette team with his experience as an investor, which he gained as a member of the advisory boards of Mindcurv, CHERRY, UDG and Roeser Medical, among others.
Fashionette
Founded in 2009, Fashionette has developed over the past few years into the market-leading online retailer of high-quality handbags and accessories. Fashionette offers a range of more than 5,000 items from over 100 luxury and premium brands and has one of the most comprehensive offers in the industry. In addition to its core market DACH, the company with its 130 employees is now active in 10 other European countries and achieves a turnover of over €70 million.
Investments
Acting in partnership is most important for us. Hence, we are just as happy to be minority shareholders as majority owners.
Team
What unites us at GENUI is that we believe in Good Entrepreneurship. And, we have the honest claim of treating each other with respect on eye level - within the team and beyond.
Please don’t hesitate to contact us personally.
GENUI GmbH
Neuer Wall 80
D-20354 Hamburg
+49 (0) 40 3208669-0