We believe in
Good Entrepreneurship.
Investing with Entrepreneurs
to create strong returns and positive impact.
We jump on every bandwagon and have to join every hype.
Not. We only invest in long-term themes with "tailwind" and focus on companies that help to advance key issues of our society. The healthcare industry plays a key role in this.

GENUI Entrepreneur

Managing Director labor team

Investment Advisor (GENUI AG, Switzerland)

"The GENUI team supports us on how to build a great culture when running a patient-oriented healthcare service business and how organisations in our industry can significantly scale up in line with best in class environmental, social and governance procedures.“

Jörg Debatin, GENUI Entrepreneur
As CEO of amedes, Jörg brought his experience in building one of the largest chains of medical laboratories in Europe. He is Chairman of the Advisory Board and can contribute his expertise in building an efficient organisational structure, implementing a targeted sales strategy as well as improving profitability through automation.

Max Odefey, GENUI Investor
Is co-founder of GENUI and together with Jörg Debatin and Olivier Franscella accompanies the labor team with his experience as an investor, which he gained as a member of the advisory boards of among others Market Logic Software, the Brace Group (former Schendel & Pawlaczyk), mymuesli, Acrolinx, All4Labels, Magnolia, Westbridge and FactFinder.

Olivier Franscella, Investment Advisor (GENUI AG, Switzerland)
Olivier accompanies the labor team together with Jörg Debatin and Max Odefey and was instrumental in setting up GENUI's Swiss investment activities, for which he is still responsible today.
labor team
Approximately 70% of all medical diagnoses in Switzerland are based on a laboratory test result showing the importance of laboratory diagnostics. labor team is the fourth largest medical laboratory in Switzerland and carried out analyses for around 1 million patients in 2021. With a state-of-the-art machine park, a wide range of tests, fast-processing times as well as reliable and precise test results, labor team provides the population with leading diagnostics thus enabling people to lead better lives.
labor team was founded in 2001 and is headquartered in Goldach near St. Gallen. The company has an established base of over 3,000 customers, the majority of which are medical practices, selected hospitals, retirement homes and industrial companies. labor team is a "one-stop laboratory" that allows both routine and special analyses to be carried out as well as ongoing research of new processes.
Traditions must be preserved
at all cost.
Not at all. We are forward looking and believe the only tradition worthwhile preserving is
the one of change. With digitalisation as one of our long-term investment themes, we also
focus on AI-supported software solutions implementing inclusive language in client communication.

GENUI Entrepreneur

Chief Operating Officer Acrolinx

GENUI Investor

"I really value the input and support from our investor GENUI in all things regarding ESG. As we continue to build Acrolinx's Sustainability Agenda, GENUI is a respected and valuable sparring partner. We collaborate closely, share insights, and learn from each other. This is even more productive, since we share the same frame of values regarding sustainability and DEI."

Bernd-Michael Rumpf, GENUI Entrepreneur
As co-founder of Actico GmbH, former CEO of SAP Systems Integration and former member of the extended board of SAP AG, Bernd brings in his experience as a software/IT expert.

Patrick Gehlen, GENUI Investor
Is co-founder of GENUI and together with Max Odefey and Bernd-Michael Rumpf supports the Acrolinx team with his experience as an investor, which he gained as a member of the advisory boards of CLOSED, fashionette, mymuesli, GastroHero and kgs, among others.

Max Odefey, GENUI Investor
Is co-founder of GENUI and together with Patrick Gehlen and Bernd-Michael Rumpf accompanies the Acrolinx team with his experience as an investor, which he gained as a member of the advisory boards of among others Market Logic Software, the Brace Group (former Schendel & Pawlaczyk), mymuesli, Westbridge, All4Labels, Magnolia, labor team and FactFinder.
Acrolinx
Gender language, spellings, consistency in corporate documents. Companies have to write, edit, adapt and publish millions of text pages daily. Acrolinx emerged from the Max-Planck-Institute and automates these processes for large companies. The software is unique, runs on an AI and helps companies with a Herculean task. By combining machine learning with precision rules for a better support of specific brand needs, Acrolinx offers software to read and analyse text in order to generate more efficient and consistent content. The software ensures that content conforms to specific brand, audio and technical standards set by the client. Acrolinx also offers software that allows inclusive language to be introduced company-wide directly during writing, boosting clients’ DEI efforts.
Founded in 2002 as a research project at the German Research Center for Artificial Intelligence (DFKI), the market launch took place in 2010. Headquartered in Berlin, Acrolinx has further offices in Waltham (MA, USA) and Portland (OR, USA).
Impact is an excellent marketing gimmick.
Not. Like Westbridge who helps decarbonise large real estate portfolios. We focus our investments on industries and companies which play a key role for our environment and society, and its challenges. The energy transition and its main drivers such as B2B energy and material efficiency as well as sustainable energy generation have become indispensable.

GENUI Entrepreneur

Managing Director Westbridge

GENUI Investor

"Decarbonising real estate is not something you can do on your own, it is something you need to partner up for – even when being an ESG expert yourself. That is why GENUI, with a view from outside, continuously helps us challenging and optimising our own sustainability ambitions and CO₂ footprint."

Andreas Jacobs, GENUI Entrepreneur
As former Executive Chairman of Barry Callebaut and former Vice Chairman of Swiss Adecco, Andreas brings in his experience in executing buy & build opportunities which led to the merger of Argentus and Westbridge as well as the full acquisition of agradblue. He supports management in international company growth as well as improving financial transparency. Andreas is chairman of the advisory board. He is co-founder of GENUI.

Max Odefey, GENUI Investor
Is co-founder of GENUI and together with Christian van der Bosch and Andreas Jacobs supports the Westbridge team with his experience as an investor, which he gained as a member of the advisory boards of among others Market Logic Software, the Brace Group (former Schendel & Pawlaczyk), All4Labels, mymuesli, Acrolinx, labor team, Magnolia and FactFinder.

Christian van der Bosch, GENUI Investor
Together with Max Odefey and Andreas Jacobs, he accompanies the Westbridge team with his experience as an investor in fashionette and the Brace Group (formerly Schendel & Pawlaczyk), among others.
Westbridge
The real estate sector is responsible for over a third of CO₂ emissions. There is an enormous potential for increasing the efficiency of existing real estate portfolios. Westbridge is the market leader for sustainability management in the real estate and housing industry. The company combines interdisciplinary expertise with consulting as well as implementation know-how and not only supports its customers in the conception, but also in the practical implementation of all efficiency measures. The team keeps an eye on both ecological and economic aspects in order to combine sustainability with better returns for their customers. The group enables its clients to achieve significant cost savings and carbon footprint improvements and has a well-diversified client base of over 250 large property owners, pension funds and wealth managers.
Founded in 2011, following the merger with Argentus in 2022, Westbridge is headquartered in Frankfurt.
Scaling is the decisive factor – people are interchangeable.
Certainly not. At GENUI we live good entrepreneurship and have the ambition to help make successful solutions even better. At the same time, we are convinced that understanding and preserving a company's unique culture is essential.

GENUI Entrepreneur

Managing Director VALEARA

GENUI Investor

"VALEARA makes medicine for the people who really need it. People who have structurally insufficient access to medical care due to their origin or social class. This requires an investor who supports our vision with expertise and staying power, and who not only preaches the topic of "impact", but actually lives it. That's what we found with GENUI."

Andreas Jacobs, GENUI Entrepreneur
As former CEO of Barry Callebaut and former Vice Chairman of Swiss Adecco, Andreas brings in his experience in scaling service businesses while preserving the firm’s unique culture. Andreas is chairman of the advisory board. He is co-founder of GENUI.

Oliver Serg, GENUI Investor
Oliver Serg co-founded GENUI and together with Andreas Jacobs was accompanying the VALEARA management with his experience as an investor, which he gained as a member of the advisory boards of APELOS Therapie, Cherry, Mindcurv, fashionette, among others.

Alexander Meier, GENUI Investor
Together with Oliver Serg and Andreas Jacobs, he accompanies the VALEARA team with his experience as an investor in Mindcurv and Berge & Meer, among others.
VALEARA (formerly ZNS Bottrop)
VALEARA (formerly ZNS Bottrop) provides psychiatric and psychotherapeutic day care, coupled with a neurology practice, at the heart of Germany’s Ruhr area. Since its foundation in 1983, VALEARA has continuously increased its patient offering and is now a local leader in its segment. The holistic treatment is enhanced by an interdisciplinary approach and a high intercultural competence.
It took simply
another investment company
with sharper pencils.
Not. We have brought together investors and entrepreneurs, who have built market-leading companies, to be professional partners with other entrepreneurs. We contribute experience and network.

GENUI Entrepreneur

Managing Director Cherry

GENUI Investor

"The cooperation with GENUI is not only successful and valuable, it is above all a very partnership-based. We say thank you for your growth-oriented support and for preserving and promoting our unique culture."

Hartmut Jenner, GENUI Entrepreneur
Hartmut Jenner has accompanied Cherry as the Chairman of the Entreprenuers’ Board since the carve out from the ZF Friedrichshafen Group. As CEO of the Alfred Kärcher Group for many years, Hartmut has a wealth of entrepreneurial experience in the production of high-quality consumer goods, the development of international sales structures and global brand management.

Oliver Serg, GENUI Investor
Oliver Serg co-founded GENUI and together with Sumeet Gulati and Hartmut Jenner was accompanying the Cherry team with his experience as an investor, which he gained as a member of the advisory boards of Senseca, APELOS Therapie, VALEARA, Mindcurv, fashionette, among others.

Sumeet Gulati, GENUI Investor
He co-founded GENUI and together with Hartmut Jenner and Oliver Serg he accompanied the Cherry team on the Entrepreneurs’ Board with his experience as an investor, which he gained as a member of the advisory boards of All4Labels and CLOSED, among others.
Cherry
Cherry AG, headquartered in Auerbach, in the Upper Palatinate, is a leading global manufacturer of computer input devices, e.g. health card readers and gaming devices, with a focus on Office, Gaming, Industry, Security and switches for mechanical keyboards.
Founded 1953 in the US, Cherry started manufacturing computer keyboards in 1973 and is the oldest manufacturer of computer keyboards. In 1983, Cherry commemorated the development and production of the MX Switch and became the leading brand in quality and design.
In 2020, the GENUI investment in Cherry was partly realised, and in 2021, the remaining shares were placed during the IPO of Cherry AG.
Investments
Team
What unites us at GENUI is that we believe in Good Entrepreneurship. And, we have the honest claim of treating each other with respect at eye level - within the team and beyond.
Sustainability
It is GENUI’s objective to achieve strong market financial returns by genuinely promoting social and ecological impact objectives. This is the core of what we call 'Good Entrepreneurship'. It is reflected in our culture, business processes and at all stages of the investment cycle.
Please click on the below chart for details.
Please also refer to our Sustainability Policy
and our Annual Sustainability Reports:
2023
2022
At COP28, GENUI was recognised for its sustainable investment approach:
See the full interview about GENUI’s “Good Entrepreneurship” approach.
Please don’t hesitate to contact us personally.

Team Assistant
GENUI GmbH
Neuer Wall 80
D-20354 Hamburg
+49 (0) 40 3208669-0