We believe in
Entrepreneurship is a very serious matter.
Not. We are convinced that good entrepreneurship is, above all, fun. It is a vital source for the passion, strength and determination that are so important for entrepreneurial success, and it's needed even more at times when entrepreneurship is hard and laborious.
Founded 2007 with headquarters in Passau and an office in Berlin, mymuesli is producer and market leader for premium mass-customised muesli present online, in supermarkets and own shops. Active in 6 European countries, mymuesli offers individualised muesli variations from 80+ organic ingredients as well as pre-mixed mueslis, granolas, porridge, tea and milk alternatives. With mymission, mymuesli places great emphasis on sustainability, including its supply chain for organic ingredients, CO2 footprint measurement and zero food waste projects.
It took simply
another investment company
with sharper pencils.
Not. We have brought together investors and entrepreneurs, who have built market-leading companies, to be professional partners with other entrepreneurs. We contribute experience and network.
Managing Director CHERRY
Cherry AG, headquartered in Auerbach, in the Upper Palatinate, is a leading global manufacturer of computer input devices with a focus on Office, Gaming, Industry, Security and switches for mechanical keyboards.
Founded 1953 in the US, Cherry started manufacturing computer keyboards in 1973 and is the oldest manufacturer of computer keyboards. In 1983, Cherry commemorated the development and production of the MX Switch and became the leading brand in quality and design.
In 2020, the GENUI investment in Cherry was partly realised, and in 2021, the remaining shares were placed during the IPO of Cherry AG.
out for a quick buck.
Not. Sure, we want to earn good returns. In our view, however, these should be generated in a balance of economic, social and ecological measures. We call this Good Entrepreneurship. That is why we have also designed our structure for the long term.
Managing Director Mindcurv
Mindcurv, based in Essen, was founded in 2011 by Amjad Liaquat and Nazareno Avila. Mindcurv serves mainly medium-sized and large companies in their digital transformation and develops, extends and operates complex and global IOT, Commerce & Content platforms and Cloud infrastructures. Mindcurv employs around 235 people in Germany, Spain, Netherlands and India.
Scaling is the decisive factor - people are interchangeable
Not. We have ambition and want to help make successful solutions even better. At the same time, we are convinced that understanding and preserving the unique culture of a company is essential.
Managing Director All4Labels
All4Labels, headquartered in Hamburg, is one of the world’s leading label companies and a pioneer in sustainable and digital packaging solutions with a specialization on the home and personal care as well as food & beverage markets. All4Labels is recognized by its customers as a preferred provider of pressure sensitive, shrink sleeve and security labels as well as flexible solutions. All4Labels has been a long-standing partner for major local and international companies in Europe, Latin America, Africa and China.
In 2019, the GENUI investment in All4Labels was realised.
- 2019 Exit
We always know best and we get involved in the operational day-to-day business.
Not. We know how important professional governance is for the long-term success of a company. That is why we clearly distinguish between the operational responsibility of management and our involvement.
fashionette is a whole world of beautiful accessories for leading premium and luxury brands. Since its foundation in 2008, the brand has established itself impressively – and is now one of the most popular online stores in the German-speaking world for designer bags, shoes and accessories as well as sunglasses, watches and jewelry.
In 2020, the GENUI investment in fashionette AG has been partially realised with a listing on the Frankfurt Stock Exchange.
GENUI's objective is to create long-term value for investors in a healthy balance of attractive financial return and social & ecological impact. This is the core of what we call 'Good Entrepreneurship'. It is reflected in our culture, business processes and at all stages of the investment cycle.
Please see our Annual ESG Report or click on the below chart for details.
Please don’t hesitate to contact us personally.
Neuer Wall 80
+49 (0) 40 3208669-0