We believe in
out for a quick buck.
Not. Sure, we want to earn good returns. In our view, however, these should be generated in a balance of economic, social and ecological measures. We call this Good Entrepreneurship. That is why we have also designed our structure for the long term.
Managing Director Mindcurv
Everyone who doesn't digitise now, will be kicked out of the market – that's what everyone hears everywhere. Easily said – how to know how to do so? Helping the many companies to manage the digital transformation is a seemingly endless field. Mindcurv brings light into dark corners for its customers and takes them by the hand on their journey into "uncharted territory". A great success story.
Since 2011, Mindcurv with headquarters in Essen helps designing and implementing scalable, digital platforms and cloud infrastructures.
We always know best and we get involved in the operational day-to-day business.
Surely not. We know how important professional governance is for the long-term success
of a company. That is why we clearly distinguish between the operational responsibility
of management and our involvement.
Managing Director fashionette (until 2022)
Data based decisions are the future. fashionette is one of the most successful data driven companies in the consumer goods sector. As a pure online retailer of luxury and premium handbags and accessories, the company has managed to grow profitably from sales of EUR 36m to over EUR 150m. An absolute success story.
In 2020, the GENUI investment in fashionette AG has been partially realised with a listing on the Frankfurt Stock Exchange and fully realised in 2022.
We jump on every bandwagon and have to join every hype.
Not. We only invest in long-term themes with "tailwind" and focus on companies that help to advance key issues of our society. The healthcare industry plays a key role in this.
Managing Director labor team
Investment Advisor (GENUI AG, Switzerland)
Approximately 70% of all medical diagnoses in Switzerland are based on a laboratory test result showing the importance of laboratory diagnostics. labor team is the fourth largest medical laboratory in Switzerland and carried out analyses for around 1 million patients in 2021. With a state-of-the-art machine park, a wide range of tests, fast-processing times as well as reliable and precise test results, labor team provides the population with leading diagnostics thus enabling people to lead better lives.
labor team was founded in 2001 and is headquartered in Goldach near St. Gallen. The company has an established base of over 3,000 customers, the majority of which are medical practices, selected hospitals, retirement homes and industrial companies. labor team is a "one-stop laboratory" that allows both routine and special analyses to be carried out as well as ongoing research of new processes.
Traditions must be preserved
at all cost.
Not at all. We are forward looking and believe the only tradition worthwhile preserving is
the one of change. With digitalisation as one of our long-term investment themes, we also
focus on AI-supported software solutions.
Chief People Officer Acrolinx
Gender language, spellings, consistency in corporate documents. Companies have to write, edit, adapt and publish millions of text pages daily. Acrolinx emerged from the Max-Planck-Institute and automates these processes for large companies. The software is unique, runs on an AI and helps companies with a Herculean task. By combining machine learning with precision rules for a better support of specific brand needs, Acrolinx offers software to read and analyse text in order to generate more efficient and consistent content. The software ensures that content conforms to specific brand, audio and technical standards set by the client. Acrolinx also offers software that allows inclusive language to be introduced company-wide directly during writing.
Founded in 2002 as a research project at the German Research Center for Artificial Intelligence (DFKI), the market launch took place in 2010. Headquartered in Berlin, Acrolinx has further offices in Waltham (MA, USA) and Portland (OR, USA).
ESG is an excellent marketing gimmick.
Not. We focus our investments on industries and companies which play a key role for our society and its challenges. The energy transition and its main drivers such as B2B energy and material efficiency as well as sustainable energy generation have become indispensable.
Managing Director Argentus Westbridge
The real estate sector is responsible for over a third of CO₂ emissions. There is an enormous potential for increasing the efficiency of existing real estate portfolios. Argentus Westbridge is the market leader for sustainability management in the real estate and housing industry. The company combines interdisciplinary expertise with consulting as well as implementation know-how and not only supports its customers in the conception, but also in the practical implementation of all efficiency measures. The team keeps an eye on both ecological and economic aspects in order to combine sustainability with better returns for their customers. The group enables its clients to achieve significant cost savings and carbon footprint improvements and has a well-diversified client base of over 250 large property owners, pension funds and wealth managers.
Founded in 2011, Argentus Westbridge is headquartered in Frankfurt.
Scaling is the decisive factor – people are interchangeable.
Surely not. We have ambition and want to help make successful solutions even better. At the same time, we are convinced that understanding and preserving the unique culture of a company is essential.
Managing Director All4Labels (until 2020)
All4Labels, headquartered in Hamburg, is one of the world’s leading label companies and a pioneer in sustainable and digital packaging solutions with a specialisation on the home and personal care as well as food & beverage markets. All4Labels is recognised by its customers as a preferred provider of pressure sensitive, shrink sleeve and security labels as well as flexible solutions. All4Labels has been a long-standing partner for major local and international companies in Europe, Latin America, Africa and China.
In 2019, the GENUI investment in All4Labels was realised.
- 2019 Exit
It took simply
another investment company
with sharper pencils.
Not. We have brought together investors and entrepreneurs, who have built market-leading companies, to be professional partners with other entrepreneurs. We contribute experience and network.
Managing Director Cherry
Cherry AG, headquartered in Auerbach, in the Upper Palatinate, is a leading global manufacturer of computer input devices with a focus on Office, Gaming, Industry, Security and switches for mechanical keyboards.
Founded 1953 in the US, Cherry started manufacturing computer keyboards in 1973 and is the oldest manufacturer of computer keyboards. In 1983, Cherry commemorated the development and production of the MX Switch and became the leading brand in quality and design.
In 2020, the GENUI investment in Cherry was partly realised, and in 2021, the remaining shares were placed during the IPO of Cherry AG.
Entrepreneurship is a very serious matter.
Not at all. We are convinced that good entrepreneurship is, above all, fun. It is a vital
source for the passion, strength and determination that are so important for entrepreneurial success, and it's needed even more at times when entrepreneurship is hard and laborious.
Allergies, food intolerances, special tastes – food must be able to address all of these today. Healthy food is the future. 566 trillion different ways to put together your muesli. A unique food company with a brand awareness of more than 90%. This is mymuesli, with which the Germans and Swiss start their day. mymuesli operated "D2C" in the food sector when hardly anyone knew what it was and has become the largest premium muesli provider in Germany.
Founded 2007 with headquarters in Passau and an office in Berlin, mymuesli is producer and market leader for premium mass-customised muesli present online, in supermarkets and own shops. Active in 6 European countries, mymuesli offers individualised muesli variations from 80+ organic ingredients as well as pre-mixed mueslis, granolas, porridge, tea and milk alternatives. With mymission, mymuesli places great emphasis on sustainability, including its supply chain for organic ingredients, CO₂ footprint measurement and zero food waste projects.
It is GENUI’s objective to achieve strong market financial returns by genuinely promoting social and ecological impact objectives. This is the core of what we call 'Good Entrepreneurship'. It is reflected in our culture, business processes and at all stages of the investment cycle.
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Please don’t hesitate to contact us personally.
Neuer Wall 80
+49 (0) 40 3208669-0