We believe in
Entrepreneurship is a very serious matter.
Not. We are convinced that good entrepreneurship is, above all, fun. It is a vital source for the passion, strength and determination that are so important for entrepreneurial success, and it's needed even more at times when entrepreneurship is hard and laborious.
"It's just really fun with the GENUI team, with Stefan and Patrick. I think we create things together that we couldn't do alone."
Stefan Wernsing, GENUI Entrepreneur
He has accompanied the founders as chairman of the advisory board since 2015. He is the owner and CEO of the Wernsing Food Family and has many years of experience in the German and European food market. He is co-founder of GENUI.
(Stefan Wernsing left the chairman of the Entrepreneurs Board position when mymuesli was transformed into a stock corporation.)
Patrick Gehlen, GENUI Investor
Is co-founder of GENUI and has accompanied the mymuesli team together with Stefan Wernsing with his experience as an investor, which he gained as a member of the advisory boards of CLOSED, fashionette, Acrolinx, GastroHero, ISS and Leybold Optics, among others.
Founded 2007 with headquarters in Passau and an office in Berlin, mymuesli is producer and market leader for premium mass-customised muesli present online, in supermarkets and own shops. Active in 6 European countries, mymuesli offers individualised muesli variations from 80+ organic ingredients as well as pre-mixed mueslis, granolas, porridge, tea and milk alternatives. With mymission, mymuesli places great emphasis on sustainability, including its supply chain for organic ingredients, CO2 footprint measurement and zero food waste projects.
It took simply
another investment company
with sharper pencils.
Not. We have brought together investors and entrepreneurs, who have built market-leading companies, to be professional partners with other entrepreneurs. We contribute experience and network.
Managing Director CHERRY
"The cooperation with GENUI is not only successful and valuable, it is above all a very partnership-based. We say thank you for your growth-oriented support and for preserving and promoting our unique culture."
Hartmut Jenner, GENUI Entrepreneur
Hartmut Jenner has accompanied CHERRY as the Chairman of the Entreprenuers’ Board since the carve out from the ZF Friedrichshafen Group. As CEO of the Alfred Kärcher Group for many years, Hartmut has a wealth of entrepreneurial experience in the production of high-quality consumer goods, the development of international sales structures and global brand management.
Sumeet Gulati, GENUI Investor
He co-founded GENUI, and together with Hartmut Jenner, he accompanied the CHERRY team on the Entrepreneurs’ Board with his experience as an investor, which he gained as a member of the advisory boards of All4Labels, Closed, Symrise, Tognum, CBR und SSP, among others.
Cherry AG, headquartered in Auerbach, in the Upper Palatinate, is a leading global manufacturer of computer input devices with a focus on Office, Gaming, Industry, Security and switches for mechanical keyboards.
Founded 1953 in the US, Cherry started manufacturing computer keyboards in 1973 and is the oldest manufacturer of computer keyboards. In 1983, Cherry commemorated the development and production of the MX Switch and became the leading brand in quality and design.
In 2020, the GENUI investment in Cherry was partly realised, and in 2021, the remaining shares were placed during the IPO of Cherry AG.
out for a quick buck.
Not. Sure, we want to earn good returns. In our view, however, these should be generated in a balance of economic, social and ecological measures. We call this Good Entrepreneurship. That is why we have also designed our structure for the long term.
Managing Director Mindcurv
"We immediately felt that GENUI is the right partner for us. We share the same values - something extremely important for us. The reason why we are successful is that we have built Mindcurv based on values we endeavor to live. That connects us with GENUI."
Klaus Weinmann, GENUI Entrepreneur
He accompanies the founders as chairman of the advisory board since 2019. As co-founder and long-time CEO of Cancom SE and current Co-Founder & CEO of the technology-oriented Primepulse Group, he contributes his entrepreneurial experience in the global IT services and software market.
Alexander Meier, GENUI Investor
Is part of the GENUI Investment Team and together with Klaus Weinmann is accompanying Mindcurv with his entrepreneurial experience as co-founder of Mondosano and as an investor, which he gained working with VALEARA, GastroHero, Transnorm and GHD, among others.
Since 2011, mindcurv with headquarters in Essen helped design and implement scalable, digital platforms and cloud infrastructures by partnering with the best brands and relying on mindcurv's approach. 2021 was a watershed year for mindcurv, with the marked shift of B2B to omnichannel e-commerce. And with years of experience and strong partnerships in advanced digital platforms, mindcurv was primed for explosive growth. Mindcurv joined forces with Cloud Consulting Group, eccelerate, igniti, wysiwyg*, and initions. With joint capabilities, the mindcurv group seamlessly digitalizes how leading businesses interact with their customers end-2-end, delivers additional capabilities in e-commerce across the full experience lifecycle, enables design for conversion, and empowers decision makers through Business Intelligence and AI.
Scaling is the decisive factor - people are interchangeable
Not. We have ambition and want to help make successful solutions even better. At the same time, we are convinced that understanding and preserving the unique culture of a company is essential.
Managing Director All4Labels
"GENUI understood our unique culture well and helped us to preserve and strengthen it during the period of strong growth and integration. The most important thing is that we enjoyed our time together very much."
Andreas Jacobs, GENUI Entrepreneur
He accompanied the founders as chairman of the Entrepreneurs’ Board for five years. As long-time principal owner and Chairman of Barry Callebaut, he contributed his entrepreneurial experience in the global food and consumer goods industry and in the consolidation and internationalization of companies. He is co-founder of GENUI.
Max Odefey, GENUI Investor
Is co-founder of GENUI and together with Andreas Jacobs accompanied the All4Labels Team with his many years of experience as an investor, which he gained as a member of the advisory boards of Market Logic Software, Schendel & Pawlaczyk, mymuesli, Acrolinx, Argentus, FACT-Finder, proALPHA, novem, Iris Software and FiveTen.
All4Labels, headquartered in Hamburg, is one of the world’s leading label companies and a pioneer in sustainable and digital packaging solutions with a specialization on the home and personal care as well as food & beverage markets. All4Labels is recognized by its customers as a preferred provider of pressure sensitive, shrink sleeve and security labels as well as flexible solutions. All4Labels has been a long-standing partner for major local and international companies in Europe, Latin America, Africa and China.
In 2019, the GENUI investment in All4Labels was realised.
- 2019 Exit
We always know best and we get involved in the operational day-to-day business.
Not. We know how important professional governance is for the long-term success of a company. That is why we clearly distinguish between the operational responsibility of management and our involvement.
"GENUI was a sparring partner who was always available. Torsten Toeller has experience in all facets of retail and successfully scaling companies internationally. He shared his valuable insights with us proactively and with great pleasure."
Torsten Toeller, GENUI Entrepreneur
As founder and CEO of Fressnapf, Torsten brings his experience in building a leading consumer goods company with Europe-wide multi-channel sales.
(Torsten Toeller left the chairman of the Entrepreneurs Board position when fashionette was transformed into a stock corporation and IPOed.)
Oliver Serg, GENUI Investor
Oliver Serg co-founded GENUI, and together with Torsten Toeller, was accompanying the fashionette team with his experience as an investor, which he gained as a member of the advisory boards of GHM, Physio, VALEARA, Mindcurv, Cherry, among others.
fashionette is a whole world of beautiful accessories for leading premium and luxury brands. Since its foundation in 2008, the brand has established itself impressively – and is now one of the most popular online stores in the German-speaking world for designer bags, shoes and accessories as well as sunglasses, watches and jewelry.
In 2020, the GENUI investment in fashionette AG has been partially realised with a listing on the Frankfurt Stock Exchange.
Acting in partnership is most important for us. Hence, we are just as happy to be minority shareholders as majority owners.
What unites us at GENUI is that we believe in Good Entrepreneurship. And, we have the honest claim of treating each other with respect at eye level - within the team and beyond.
GENUI's objective is to create long-term value for investors in a healthy balance of attractive financial return and social & ecological impact. This is the core of what we call 'Good Entrepreneurship'. It is reflected in our culture, business processes and at all stages of the investment cycle.
Please click on the below chart for details.
Please also refer to our Annual ESG Reports:
Please don’t hesitate to contact us personally.
Neuer Wall 80
+49 (0) 40 3208669-0